The real question is – why would you not!? In an ever-evolving technological world, we’ve seen the sales of tablets increase by around 50,00 in 2014 compared to 2013, with a projected increase for 2015 that takes the sales of tablets over the sales of desktops for the first time ever. Following these statistics logically, this would mean that more users are accessing the internet via a mobile device, which would in turn convert to more users buying via these very devices. Not only this but 2014 has seen 52% of online shopping visits derive from mobile devices – again, more than desktop computers for the first time.

It’s not rocket science!

More people owning mobile devices means more people using mobile devices.

More people browsing online with these devices means more people buying online with these devices.

Why Going Responsive is the Way Forward

If your site is not at all designed or built for mobile and tablet usage, you could be losing a substantial amount of visits through user frustration and the discovery that a better user experience can be gained elsewhere. Slow loading times, lacking navigation and the inability to view the website as it is intended to be viewed are just a few off-putting factors that can be detrimental to traffic and conversions. Here are just a few reasons why you should consider going responsive:

1. To please the almighty, all-powerful sovereign that is Google: of course Google has preferences towards websites which are responsive, offering the ultimate user experience and having only one URL and the same HTML, making it easier to crawl and therefore easier to index.

2. Straightforward sharing and user interaction: having only one URL also makes it easier for visitors to share your website via social media and will send all referral traffic to your one URL. Users are also more likely to share your website with others as the result of a happy visit.

3.Enjoyable User Experience: Having a better visual appearance, fast loading time and smoother navigation is more likely to result in a repeat visit and higher conversion rates. If a customer is frustrated, they’re more likely to leave the website immediately and shop elsewhere than to persevere.

Need I Say More?

As 2015 approaches, non-responsive websites are in danger of falling far behind their competitors with responsive websites. We no longer use mobile phones primarily for calls and text messages but for social media, online shopping, browsing, downloading and Google only knows what else… So if you want to keep your current customers happy and have a shot at gaining more customers, move with the technological times and go responsive.